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Sunday, November 11, 2012

Messina: Obama Won On The Small Stuff

Messina: Obama Won On The Small Stuff: ""We were going to demand data on everything, we were going to measure everything," he said during the panel. "We were going to put an analytics team inside of us to study us the entire time to make sure we were being smart about things."
Every night, Obama's analytics team would run the campaign 66,000 times on a computer simulation. "And every morning," said Messina, "we would come in and spend our money based on those simulations.""

More evidence the election was won on "big data".  If you can measure it, you can manage it.


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